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As the Internet evolves and
consumer expectations grow, simple shopping cart sites have difficulties
retaining customers. Online shoppers require more robust shopping
portals and solutions that can help them shop smartly by recommending
complimentary products that match their profile, or by offering
additional services and community-enhancing features.
If your company is ready to upgrade your e-commerce store you
need to ensure that you choose a solution that is easily portable,
scalable, integrates with your ERP system, and offers all of
the bells and whistles that can boost profitability. As an IBM
Business Partner, Atlantis harnesses the new e-commerce product
lines launched from the IBM software labs to provide you with
software that can grow with your online strategy. IBM's WebSphere
Commerce Suite product line offers out of the box B-to-B, B-to-C,
cross-sell and upsell, advanced reporting and auction capabilities
that will put your business ahead of the competition.
WebSphere(R) Commerce 5.6 capabilities
enable the portfolio to better meet the on demand business
needs of customers via enhancements that enable:
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Tighter integration across
multiple sales channels |
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Comprehensive extended demand-chain
functionality |
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Single-platform support for
multiple business models. |
Benefits of the new release include reduced
total cost of ownership, improved ROI (return on investment),
enhanced business user experience, and an optimized solution
for small and medium businesses. |
WebSphere(R) Commerce Professional
Edition increases site functionality
for B2B (business-to-business) enterprises and B2C (business-to-consumer)
retailers by enhancing customer buying experiences, improving
operational efficiencies, and supporting high transaction volumes.
WebSphere Commerce Professional Edition supports the Consumer
Direct business model.
Consumer Direct supports commerce transactions
involving products, services, or information between businesses
and consumers. The business can be a retailer, a manufacturer
who sells their goods directly to consumers through their
own retail outlet, or any other business that sells goods or
provides services directly to consumers. For example, a business
that sells to consumers directly through a catalog would be considered
a consumer direct business. Organizations that are not traditionally
considered businesses, such as governments, can also be considered
consumer direct sellers. Governments may provide goods and
services directly to citizens (government customers).
IBM WebSphere Commerce Professional Edition provides enhancements
over previous versions and supports the enterprise capabilities
listed in this document.
Contact
us if you want a team with experience to help launch
you into the e-marketplace.
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Atlantis is a privately held IBM
business partner headquartered in Cary, North Carolina. |
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Burt's Bees
e-Commerce Expansion
Burt's Bees wished to migrate to a more
robust e-commerce system that was able to sustain their traffic
growth. Additionally, they were seeking a platform that could be
flexible enough to serve all of their more customized needs. Atlantis
chose IBM's Websphere Commerce Suite as the platform of choice
and created a retail site that within the first week of launch
sustained a profit growth of over 50%. 
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